mirror of
https://github.com/SamyRai/turash.git
synced 2025-12-26 23:01:33 +00:00
000eab4740
Repository Structure:
- Move files from cluttered root directory into organized structure
- Create archive/ for archived data and scraper results
- Create bugulma/ for the complete application (frontend + backend)
- Create data/ for sample datasets and reference materials
- Create docs/ for comprehensive documentation structure
- Create scripts/ for utility scripts and API tools
Backend Implementation:
- Implement 3 missing backend endpoints identified in gap analysis:
* GET /api/v1/organizations/{id}/matching/direct - Direct symbiosis matches
* GET /api/v1/users/me/organizations - User organizations
* POST /api/v1/proposals/{id}/status - Update proposal status
- Add complete proposal domain model, repository, and service layers
- Create database migration for proposals table
- Fix CLI server command registration issue
API Documentation:
- Add comprehensive proposals.md API documentation
- Update README.md with Users and Proposals API sections
- Document all request/response formats, error codes, and business rules
Code Quality:
- Follow existing Go backend architecture patterns
- Add proper error handling and validation
- Match frontend expected response schemas
- Maintain clean separation of concerns (handler -> service -> repository)
63 lines
3.4 KiB
Markdown
63 lines
3.4 KiB
Markdown
# Turash Monetization Strategy
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## Overview
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Turash employs a **multi-stream monetization strategy** combining subscription revenue (75-80%), transaction fees (10-15%), and municipal/government licenses (5-10%) to create a sustainable business model adapted to industrial symbiosis realities. The platform leverages **network effects** through a freemium tier (70% of users) that drives organic growth, converting 5-8% to paid subscriptions within 6-12 months.
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## Key Principles
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- **Value-Based Pricing**: Tier pricing reflects value delivered (€5k-50k annual savings per facility)
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- **Network Effects Monetization**: Free tier drives adoption, paid tiers monetize value
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- **Revenue Diversification**: Multiple streams reduce dependency and increase predictability
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- **Outcome Alignment**: Transaction fees align platform incentives with customer success
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- **Geographic Expansion**: Municipal licenses enable scaling while reducing customer acquisition costs
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## Revenue Mix (Year 3 Target)
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- **Subscription Revenue**: 75-80% (€3.5-4.2M)
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- **Transaction Revenue**: 10-15% (€500k-750k)
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- **Municipal Revenue**: 5-10% (€250k-500k)
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- **Total Revenue**: €4-7M (base case)
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## Documentation Structure
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### Core Strategy
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- **[Product Offerings](product-offerings.md)** - Core deliverables, value propositions, and product features
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- **[Pricing Strategy](pricing-strategy.md)** - Tier structure, value-based pricing, and pricing rationale
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- **[Revenue Model](revenue-model.md)** - Subscription tiers, transaction fees, and municipal licenses
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### Business Operations
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- **[Financial Projections](financial-projections.md)** - Unit economics, LTV/CAC analysis, and profitability timeline
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- **[Customer Acquisition](customer-acquisition.md)** - Acquisition channels, CAC optimization, and growth strategies
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- **[Customer Retention](customer-retention.md)** - Engagement drivers, success enablement, and churn prevention
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### Market Strategy
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- **[Go-to-Market Strategy](go-to-market.md)** - Vertical focus, bundling strategy, and channel partnerships
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- **[Competitive Analysis](competitive-analysis.md)** - Competitor pricing and market positioning
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- **[Risk Mitigation](risk-mitigation.md)** - Revenue, market, and operational risk management
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### Implementation
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- **[Implementation Roadmap](implementation-roadmap.md)** - Year 1-3 development and scaling phases
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- **[Success Metrics](success-metrics.md)** - KPIs, revenue targets, and performance indicators
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## Strategic Context
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This monetization strategy reflects industrial Europe 2025 realities: longer sales cycles, grant-dependent municipal adoption, and zone-based value creation. The base case (€4-7M Year 3) is achievable through utility partnerships and EU program alignment, with upside potential through major municipal wins.
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## Key Success Factors
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1. **Utility Channel Strategy**: 20-30% revenue share reduces CAC to €500-800
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2. **Zone-Based Pricing**: €500-1,000/year per industrial zone/cluster
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3. **Grant-Mode SKU**: "Turash for Funded Pilots" (€50k-100k) for EU programs
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4. **Municipal Patience**: 9-18 month sales cycles with grant co-funding
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5. **ESG as Retention**: Compliance features as retention tools (+15-20% ARPA uplift)
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## Financial Summary
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- **LTV/CAC Ratio**: 3-5:1 (industrial segment reality)
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- **Payback Period**: 15 months (blended across tiers)
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- **Year 3 Profitability**: €2M profit (38% gross margin)
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- **Break-even**: Year 4 with established scale
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---
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