turash/docs/concept/22_output_monetization.md
Damir Mukimov 000eab4740
Major repository reorganization and missing backend endpoints implementation
Repository Structure:
- Move files from cluttered root directory into organized structure
- Create archive/ for archived data and scraper results
- Create bugulma/ for the complete application (frontend + backend)
- Create data/ for sample datasets and reference materials
- Create docs/ for comprehensive documentation structure
- Create scripts/ for utility scripts and API tools

Backend Implementation:
- Implement 3 missing backend endpoints identified in gap analysis:
  * GET /api/v1/organizations/{id}/matching/direct - Direct symbiosis matches
  * GET /api/v1/users/me/organizations - User organizations
  * POST /api/v1/proposals/{id}/status - Update proposal status
- Add complete proposal domain model, repository, and service layers
- Create database migration for proposals table
- Fix CLI server command registration issue

API Documentation:
- Add comprehensive proposals.md API documentation
- Update README.md with Users and Proposals API sections
- Document all request/response formats, error codes, and business rules

Code Quality:
- Follow existing Go backend architecture patterns
- Add proper error handling and validation
- Match frontend expected response schemas
- Maintain clean separation of concerns (handler -> service -> repository)
2025-11-25 06:01:16 +01:00

3.9 KiB

22. Output & Monetization

Overview

This section has been reorganized into a dedicated monetization directory for better maintainability. The comprehensive monetization strategy is now split across multiple focused documents.

Documentation Structure

📁 Complete Monetization Strategy

The monetization documentation is organized in the monetisation/ subdirectory with the following files:

Core Strategy

  • Product Offerings - Core deliverables, value propositions, and product features
  • Pricing Strategy - Tier structure, value-based pricing, and pricing rationale
  • Revenue Model - Subscription tiers, transaction fees, and municipal licenses

Business Operations

Market Strategy

Implementation

Executive Summary

Turash employs a multi-stream monetization strategy combining subscription revenue (75-80%), transaction fees (10-15%), and municipal/government licenses (5-10%) to create a sustainable business model adapted to industrial symbiosis realities. The platform leverages network effects through a freemium tier (70% of users) that drives organic growth, converting 5-8% to paid subscriptions within 6-12 months. With realistic unit economics for industrial/gov segments (LTV/CAC ratio of 3-5:1 blended, 6-10:1 core SaaS) and conservative Year 3 revenue of €4-7M (base case), the model reflects the slower, lumpier nature of industrial and municipal sales cycles while building defensible market position through specialized expertise, utility partnerships, and EU grant program alignment.

Key Monetization Principles:

  • Value-Based Pricing: Tier pricing reflects value delivered (€5k-50k annual savings per facility)
  • Network Effects Monetization: Free tier drives adoption, paid tiers monetize value
  • Revenue Diversification: Multiple streams reduce dependency and increase predictability
  • Outcome Alignment: Transaction fees align platform incentives with customer success
  • Geographic Expansion: Municipal licenses enable scaling while reducing customer acquisition costs

Quick Access

For detailed analysis of specific aspects:


This section has been migrated to the monetisation/ subdirectory for better organization. The comprehensive monetization strategy is now maintained across 12 focused documents.