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turash/docs/concept/04_layered_value_proposition.md
Damir Mukimov 000eab4740
Major repository reorganization and missing backend endpoints implementation 
Repository Structure:
- Move files from cluttered root directory into organized structure
- Create archive/ for archived data and scraper results
- Create bugulma/ for the complete application (frontend + backend)
- Create data/ for sample datasets and reference materials
- Create docs/ for comprehensive documentation structure
- Create scripts/ for utility scripts and API tools

Backend Implementation:
- Implement 3 missing backend endpoints identified in gap analysis:
  * GET /api/v1/organizations/{id}/matching/direct - Direct symbiosis matches
  * GET /api/v1/users/me/organizations - User organizations
  * POST /api/v1/proposals/{id}/status - Update proposal status
- Add complete proposal domain model, repository, and service layers
- Create database migration for proposals table
- Fix CLI server command registration issue

API Documentation:
- Add comprehensive proposals.md API documentation
- Update README.md with Users and Proposals API sections
- Document all request/response formats, error codes, and business rules

Code Quality:
- Follow existing Go backend architecture patterns
- Add proper error handling and validation
- Match frontend expected response schemas
- Maintain clean separation of concerns (handler -> service -> repository)
2025-11-25 06:01:16 +01:00

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2. Layered Value Proposition

Core Engine (Industrial Symbiosis)

  • Resource flows: Physics-based matching of surplus to demand
  • Hard ROI: "Connect to this neighbor → save €10k-50k/year" (average €25k/facility)
  • Usage: Rare but valuable (1-3 matches per year, 20-30% conversion to implementation)
  • Implementation Pipeline: Technical match → Economic viable → Legal approved → Capex approved → Built → Operated
  • Economic Impact: €50B European market, 20-40% cost reduction per facility (with realistic conversion rates)

Daily UX Layer (B2B Discovery)

  • Business opportunities: Partners, suppliers, jobs, services (85% of user engagement)
  • Soft ROI: "Find local suppliers, group buys, service providers" (€5k-15k annual savings)
  • Usage: Daily engagement driving platform stickiness (70% of total user sessions)
  • Network Effects: 2.1M industrial facilities create massive discovery potential

Same node, more facets: The Business entity includes both resource capabilities and business activities.

Quantitative Value Ladder

  • Free Tier: 70% of users, 15-20% conversion to paid (CAC = €0)
  • Basic Tier: €50/month, €2,400 LTV, €10k+ annual resource savings
  • Business Tier: €150/month, €9,600 LTV, complete resource optimization
  • Enterprise Tier: €500/month, €40,000 LTV, full digital transformation

Platform Metrics Goals:

  • Year 1: 500 customers, €2.1M ARR, 500 GWh waste heat matched
  • Year 2: 2,000 customers, €8.5M ARR, 2,000 GWh matched
  • Year 3: 5,000 customers, €21M ARR, 10,000 GWh matched