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turash/docs/concept/monetisation/README.md
Damir Mukimov 000eab4740
Major repository reorganization and missing backend endpoints implementation 
Repository Structure:
- Move files from cluttered root directory into organized structure
- Create archive/ for archived data and scraper results
- Create bugulma/ for the complete application (frontend + backend)
- Create data/ for sample datasets and reference materials
- Create docs/ for comprehensive documentation structure
- Create scripts/ for utility scripts and API tools

Backend Implementation:
- Implement 3 missing backend endpoints identified in gap analysis:
  * GET /api/v1/organizations/{id}/matching/direct - Direct symbiosis matches
  * GET /api/v1/users/me/organizations - User organizations
  * POST /api/v1/proposals/{id}/status - Update proposal status
- Add complete proposal domain model, repository, and service layers
- Create database migration for proposals table
- Fix CLI server command registration issue

API Documentation:
- Add comprehensive proposals.md API documentation
- Update README.md with Users and Proposals API sections
- Document all request/response formats, error codes, and business rules

Code Quality:
- Follow existing Go backend architecture patterns
- Add proper error handling and validation
- Match frontend expected response schemas
- Maintain clean separation of concerns (handler -> service -> repository)
2025-11-25 06:01:16 +01:00

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Turash Monetization Strategy

Overview

Turash employs a multi-stream monetization strategy combining subscription revenue (75-80%), transaction fees (10-15%), and municipal/government licenses (5-10%) to create a sustainable business model adapted to industrial symbiosis realities. The platform leverages network effects through a freemium tier (70% of users) that drives organic growth, converting 5-8% to paid subscriptions within 6-12 months.

Key Principles

  • Value-Based Pricing: Tier pricing reflects value delivered (€5k-50k annual savings per facility)
  • Network Effects Monetization: Free tier drives adoption, paid tiers monetize value
  • Revenue Diversification: Multiple streams reduce dependency and increase predictability
  • Outcome Alignment: Transaction fees align platform incentives with customer success
  • Geographic Expansion: Municipal licenses enable scaling while reducing customer acquisition costs

Revenue Mix (Year 3 Target)

  • Subscription Revenue: 75-80% (€3.5-4.2M)
  • Transaction Revenue: 10-15% (€500k-750k)
  • Municipal Revenue: 5-10% (€250k-500k)
  • Total Revenue: €4-7M (base case)

Documentation Structure

Core Strategy

  • Product Offerings - Core deliverables, value propositions, and product features
  • Pricing Strategy - Tier structure, value-based pricing, and pricing rationale
  • Revenue Model - Subscription tiers, transaction fees, and municipal licenses

Business Operations

Market Strategy

Implementation

Strategic Context

This monetization strategy reflects industrial Europe 2025 realities: longer sales cycles, grant-dependent municipal adoption, and zone-based value creation. The base case (€4-7M Year 3) is achievable through utility partnerships and EU program alignment, with upside potential through major municipal wins.

Key Success Factors

  1. Utility Channel Strategy: 20-30% revenue share reduces CAC to €500-800
  2. Zone-Based Pricing: €500-1,000/year per industrial zone/cluster
  3. Grant-Mode SKU: "Turash for Funded Pilots" (€50k-100k) for EU programs
  4. Municipal Patience: 9-18 month sales cycles with grant co-funding
  5. ESG as Retention: Compliance features as retention tools (+15-20% ARPA uplift)

Financial Summary

  • LTV/CAC Ratio: 3-5:1 (industrial segment reality)
  • Payback Period: 15 months (blended across tiers)
  • Year 3 Profitability: €2M profit (38% gross margin)
  • Break-even: Year 4 with established scale