turash/docs/concept/monetisation/product-offerings.md

Product Offerings & Value Propositions

Overview

Turash delivers value through three core product categories: resource matching, business discovery, and compliance/reporting. Each product is designed to address specific industrial symbiosis challenges while creating measurable economic and environmental impact.

1. Core Resource Matching Products

Heat Match Report

Positioning: Technical and economic analysis for waste heat recovery opportunities.

Deliverable:

• Technical feasibility analysis with temperature compatibility (±10°C tolerance)
• Economic ROI calculations including payback periods (2-5 years)
• Geographic and infrastructure feasibility assessment
• CO₂ emissions avoided quantification
• Regulatory permit requirements checklist

Value Proposition:

• Average €5k-12k annual savings per successful connection
• 20-30% conversion rate from proposal to implementation
• Addresses 40-60% of industrial energy waste potential

Usage Patterns:

• Frequency: 1-2 matches per facility annually
• Implementation probability: ML-based scoring (0-100%)
• Status pipeline: Proposed → Accepted → Technical Review → Economic Analysis → Legal Review → Capex Planning → Implementation

Match Lifecycle & Status Tracking

Positioning: End-to-end project management for industrial symbiosis exchanges.

Key Features:

• Status Pipeline: Comprehensive tracking from initial proposal through operational phase
• Blocked Deal Intelligence: Structured analysis of stalled/capex issues, legal concerns, and implementation barriers
• Success Probability Scoring: ML-driven implementation likelihood prediction
• Failure Learning: Systematic capture of non-implementation reasons to improve matching algorithm

Value Creation:

• Platform earns on intent, not just success
• Data-driven improvement of matching accuracy
• Reduced transaction friction through structured processes

Industrial Symbiosis Zone Map

Positioning: Geographic optimization for multi-party resource networks.

Deliverable:

• Interactive visualization of recommended industrial clusters
• Multi-party economic optimization using MILP algorithms
• Shared infrastructure cost-benefit analysis (district heating, water treatment)
• Cluster formation recommendations based on resource complementarity

Value Proposition:

• Multi-facility optimization vs. pairwise matching
• 15-25% additional value through shared infrastructure
• Municipal policy support and new facility siting guidance

Revenue Model: Premium feature in Business/Enterprise tiers with municipal licensing potential.

2. Business Discovery Products

Local Partners Feed

Positioning: Real-time B2B opportunity discovery within industrial ecosystems.

Features:

• Proximity-based business directory
• Resource capabilities mapping
• Service provider marketplace integration
• Non-resource opportunity matching (suppliers, customers, partners)

Value Proposition:

• €5k-15k annual soft value through improved business relationships
• 85% of platform engagement occurs here
• Network effects driver for paid tier conversion

Engagement Metrics:

• Daily usage by 70% of active users
• Primary driver of organic growth and word-of-mouth referrals

Supplier Network Map

Positioning: Context-aware B2B discovery with relationship visualization.

Features:

• Graph-based supplier network visualization
• Supply chain risk analysis and diversification recommendations
• Alternative supplier identification
• Relationship strength and reliability scoring

Value Proposition:

• Procurement optimization and supplier risk mitigation
• Strategic supplier network management
• Competitive advantage through enhanced supply chain resilience

Target Users: Procurement managers, operations directors, supply chain executives.

Service Match Dashboard

Positioning: Professional service provider connections for industrial operations.

Features:

• Service provider profiles with ratings and reviews
• Availability scheduling and booking integration
• Service history and performance tracking
• Quality and reliability metrics

Service Categories:

• Maintenance and technical services
• Engineering and consulting
• Environmental and compliance services
• Specialized industrial services

Value Proposition:

• Quality service provider discovery
• Cost optimization through competitive bidding
• Emergency service access and rapid response capabilities

Revenue Model: 10-20% commission on service transactions + subscription access fees.

3. Compliance & Reporting Products

ESG Impact Report (MRV-Compliant)

Positioning: Auditable circularity and sustainability metrics for regulatory compliance.

Core Calculators:

• Heat Recovery: GHG Protocol-compliant CO₂ avoidance (€/t CO₂ = 0.000089 × heat_kWh × grid_intensity_factor)
• Material Reuse: ISO 14064 waste diversion tracking with double-counting prevention
• Water Recycling: EU Water Framework Directive compliance metrics

Compliance Features:

• Audit Trail: Complete source data, calculation formulas, and assumption documentation
• Double-Counting Prevention: Attribution tracking (company/city/platform)
• Sign-off Process: Self-certification with third-party verification options
• Regulatory Alignment: CSRD, EU Taxonomy, and GHG Protocol compliance

Value Proposition:

• Regulatory compliance risk reduction
• Competitive positioning through demonstrated circularity commitment
• Grant application support with auditable metrics

Revenue Model: Included in Business/Enterprise tiers (+15-20% ARPA uplift) with premium add-on for Basic tier.

Carbon Accounting API (Informational)

Positioning: Planning and internal reporting estimates for carbon reduction initiatives.

Features:

• Real-time CO₂ savings estimates from resource exchanges
• Calculation methodology transparency
• Benchmarking against industry averages
• Trend analysis and forecasting capabilities

Regulatory Position:

• Explicitly informational/unverified
• Partners handle verification for official credits
• Clear disclaimers about estimation nature

Usage Cases:

• Internal planning and decision-making
• Preliminary grant applications
• Trend analysis and goal setting
• Benchmarking and peer comparison

Revenue Model: €5-15/t CO₂ calculation fee with referral fees for verification partners.

Regulatory Compliance Dashboard

Positioning: Comprehensive tracking of permits, certifications, and regulatory requirements.

Features:

• Permit expiration tracking and renewal reminders
• Industry-specific regulatory requirement mapping
• Compliance status reporting and gap analysis
• Document management and audit preparation

Value Proposition:

• Risk mitigation through proactive compliance management
• Reduced regulatory fines and penalties
• Operational efficiency through automated tracking

Target Users: Operations managers, compliance officers, environmental managers.

4. Shared OPEX Products

Shared OPEX Report

Positioning: Group buying opportunities for recurring operational costs.

Features:

• Consolidated service provider quotes
• Volume discount negotiation coordination
• Split billing and payment processing
• Multi-facility cost optimization

Service Categories:

• Waste collection and disposal
• Maintenance and service contracts
• Utility procurement (energy, water)
• Insurance and risk management

Value Proposition:

• 10-20% cost reduction through volume purchasing
• Reduced administrative burden through coordinated procurement
• Access to better pricing through aggregated demand

Revenue Model: 3-5% commission on deal value + subscription access fees.

5. Product Monetization Strategy

Freemium Architecture

Free Tier Purpose:

• Network effects driver (70% of total users)
• Organic growth through word-of-mouth
• Value demonstration and proof-of-concept
• Conversion funnel entry point

Paid Tier Value Ladders:

• Basic Tier: Core resource matching and ROI analysis
• Business Tier: Advanced analytics, service marketplace, facilitator support
• Enterprise Tier: White-label, custom integrations, dedicated support

Outcome-Based Revenue

Transaction Fee Alignment:

• Lead fees earned on introduction facilitation
• Success fees earned on implementation completion
• Commission-based service marketplace revenue
• Outcome alignment ensures platform success incentives

Municipal Value Capture

Public Dashboard Strategy:

• City-wide resource flow visualization
• Policy support and economic development tools
• CO₂ tracking and sustainability metrics
• Free access drives business adoption and engagement

6. Product Development Priorities

Phase 1: Core Matching (Year 1)

• Heat exchange matching engine
• Basic economic calculations
• Partner introduction facilitation
• Essential compliance reporting

Phase 2: Ecosystem Expansion (Year 2)

• Multi-resource matching (water, waste, materials)
• Service marketplace and facilitator network
• Advanced analytics and scenario planning
• Municipal dashboard and licensing

Phase 3: Enterprise Scale (Year 3)

• White-label and custom integrations
• Advanced compliance and MRV features
• Multi-site management capabilities
• API ecosystem and third-party integrations

7. Success Metrics by Product

Resource Matching

• Match Quality: 25-35% implementation rate
• Economic Value: €5k-12k average savings per match
• Time to Implementation: 3-6 months average

Business Discovery

• Engagement Rate: Daily usage by 70% of active users
• Conversion Value: €5k-15k annual relationship value
• Network Density: 60%+ local clustering within 5km radius

Compliance & Reporting

• Adoption Rate: 80%+ of Business/Enterprise customers
• Audit Success: 100% verification pass rate
• Value Capture: 15-20% ARPA uplift from compliance features

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Product offerings designed around industrial symbiosis realities: complex, high-value exchanges requiring technical, economic, and regulatory support.