# Turash: Complete Platform Specification

## Executive Summary

**Turash** is a B2B SaaS platform that digitizes industrial symbiosis by connecting businesses' waste streams with neighboring demand, unlocking €50B+ annual savings across European industrial ecosystems.

### The Problem
European industries waste €500B annually on virgin resource procurement and waste disposal while emitting 1.2B tons of CO₂. Industrial symbiosis (IS) could reduce this by 20-50%, but fragmented analog processes and information asymmetry prevent adoption. Existing platforms are either too academic or too narrow to drive meaningful change.

### The Solution
A resource-matching engine that:
- **Digitizes Resource Flows**: Captures heat, water, waste, and by-products with precision levels from rough estimates to verified measurements
- **Optimizes Multi-Party Exchanges**: Uses graph algorithms to find economically viable matches within spatial and temporal constraints
- **Drives Adoption**: Starts with "cheap-to-act" resources (waste pickup, shared services) and builds trust through tangible ROI
- **Scales Network Effects**: Creates local industrial ecosystems where businesses trade resources like a marketplace

### Market Opportunity
- **TAM**: €500B European industrial resource flows
- **SAM**: €50B addressable through digital IS platforms
- **SOM**: €2B first-mover advantage in heat/waste matching (€500M by year 3)

*For detailed market analysis, see [01_market_analysis.md](01_market_analysis.md)*

### Business Model
- **Freemium**: See + Match for free (network effects driver)
- **Subscription**: €50-500/facility/month based on engagement
- **Transactions**: 10-20% commission on facilitated exchanges
- **Municipal**: License fees for city dashboards (€50k-200k/year)

*For complete monetization strategy, see [monetisation/](./monetisation/) folder*

### Competitive Advantage
- **Data-First**: Privacy tiers with device-signed validation
- **Multi-Modal**: Resources + services + products in one platform
- **Local Focus**: Geographic clustering drives higher match rates
- **Utility Partnerships**: Leverage existing data and relationships
- **Real-World Data Handling**: Proven capability with messy industrial data (CSVs, SCADA exports, municipal Excel, ERP feeds)

*For competitive analysis, see [02_competitive_analysis.md](02_competitive_analysis.md)*

### Exit Strategy
- **Primary**: Acquisition by industrial automation players (Siemens, Schneider, ABB) seeking circular economy capabilities
- **Secondary**: Smart-city platforms or utility software companies
- **Positioning**: Proven B2B SaaS with €2M+ ARR, EU market leadership in industrial symbiosis

### Go-to-Market Strategy
- **Primary Flywheel**: SME-bottom-up - Build density through individual businesses → parks → cities buy established ecosystems
- **Secondary**: City-top-down - Municipal pilots seed platforms, then transition to business-paid model
- **Policy-Resilient Entry Points**: Multiple pathways to avoid single policy dependency

*For detailed GTM strategy, see [monetisation/go-to-market.md](./monetisation/go-to-market.md)*

### Technical Foundation
- **Graph Database**: Neo4j for complex relationship traversals
- **Go 1.25 Backend**: Performance-optimized for real-time matching
- **Event-Driven**: WebSocket notifications for live market updates
- **Privacy-First**: Public/network-only/private data visibility tiers
- **Data Integration**: ETL pipelines for industrial data sources (SCADA, ERP, Excel, CSV, IoT sensors, utility APIs)

*For technical architecture, see [08_platform_architecture_features.md](08_platform_architecture_features.md) and [12_go_125_stack_backend_architecture.md](12_go_125_stack_backend_architecture.md)*

### Key Metrics (Year 1 Goals)
- **Platform**: 500 businesses, 50 cities, €2M ARR
- **Impact**: 500 GWh waste heat matched, €50M savings, 100k tons CO₂ avoided
- **Product**: 85% data completion rate, 60% match conversion, <2s response times

*For detailed roadmap and metrics, see [28_project_roadmap.md](28_project_roadmap.md)*

### Team & Timeline
- **MVP**: 3 months (heat matching, manual entry, 1 industrial park)
- **v1.0**: 6 months (multi-resource, automated ingestion, 10 cities)
- **Scale**: 12 months (enterprise features, international expansion)
- **Team**: 8 engineers, 2 domain experts, 1 BD/sales

### Funding Ask
Seeking €2.5M seed funding for 18-month runway to product-market fit and first revenue.

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This document provides the complete technical specification, combining core concepts, architecture decisions, implementation details, and go-to-market strategy.

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