## 2. Layered Value Proposition

### Core Engine (Industrial Symbiosis)
- **Resource flows**: Physics-based matching of surplus to demand
- **Hard ROI**: "Connect to this neighbor → save €10k-50k/year" (average €25k/facility)
- **Usage**: Rare but valuable (1-3 matches per year, 20-30% conversion to implementation)
- **Implementation Pipeline**: Technical match → Economic viable → Legal approved → Capex approved → Built → Operated
- **Economic Impact**: €50B European market, 20-40% cost reduction per facility (with realistic conversion rates)

### Daily UX Layer (B2B Discovery)
- **Business opportunities**: Partners, suppliers, jobs, services (85% of user engagement)
- **Soft ROI**: "Find local suppliers, group buys, service providers" (€5k-15k annual savings)
- **Usage**: Daily engagement driving platform stickiness (70% of total user sessions)
- **Network Effects**: 2.1M industrial facilities create massive discovery potential

**Same node, more facets**: The `Business` entity includes both resource capabilities and business activities.

### Quantitative Value Ladder
- **Free Tier**: 70% of users, 15-20% conversion to paid (CAC = €0)
- **Basic Tier**: €50/month, €2,400 LTV, €10k+ annual resource savings
- **Business Tier**: €150/month, €9,600 LTV, complete resource optimization
- **Enterprise Tier**: €500/month, €40,000 LTV, full digital transformation

**Platform Metrics Goals**:
- **Year 1**: 500 customers, €2.1M ARR, 500 GWh waste heat matched
- **Year 2**: 2,000 customers, €8.5M ARR, 2,000 GWh matched
- **Year 3**: 5,000 customers, €21M ARR, 10,000 GWh matched

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